Grow

Taking action to have the best possible user-adoption is key to the successful implementation of new technology. This calls for a solid understanding of people, their motivation and business processes.

Because we have experienced at first hand that any project, system or infrastructure can only deliver the expected benefits if the initiative is sufficiently supported by the organization, we invest a significant amount of our time with stakeholders within the organisation to create leverage.

Improve

Using our Collaborindex benchmark methodology we help our clients visualize and understand their current processes and available toolbox.

We take this inventory to the next level and develop a road-map for change. At a later stage we support our clients with the implementation of the change process.

Accomplish

We help businesses select and implement the most seamless and collaborative processes supported by the most suitable collaborative technology.

Because we are 100% independent from suppliers we can help our clients define an objective "program of requirements" for a solution shortlist. Finally we help our clients select and implement the appropriate and selected tools for improved collaboration.

Our agnostic approach is often supported by one or a variety of the following tools:

  • Collaboration tools [CRM, ERP, DMS, Enterprise social media, Intranet]
  • Private clouds: mrNAS
  • Collaborindex: a company benchmark for collaborative technologies
  • Video and web-conferencing

LinkedIn Company Pages

You don’t need a grand slideshow presentation just to see the benefits of creating a company page on LinkedIn. It’s a hot spot for promoting your products and services, recruiting talent, and interacting with potential business partners. Its 225 million users (as of June 2013) that’s mostly composed of executives and position-holders make it a promising haven for endless possibilities.

However, setting it up is a major task in itself. Most business owners have hesitations and questions on how exactly they would start building a company page, and some of them, due to misguidance, wind up making reputation-destroying mistakes.

Don’t be one of them. Before giving the go-signal to your team, ask yourself these essential questions:

  1. Who exactly will set up and maintain the company page? For marketing teams that have social media marketing experience, LinkedIn should be right up their alley. But for newbies, this is crucial. The person(s) for the task should fully understand how it works for it to be maximized.
  2. What should my posts be about and how often should I post them? Status updates in LinkedIn pretty much resembles that of Facebook’s, so the timing and content is an important factor. Experts suggest posting 3-5 times a day, mostly about events, product releases, and two-way conversational posts such as questions or polls.
  3. How should the page describe our company? Just like any other site, LinkedIn also has an About page. Nowadays, most marketers ditch the usual entries like the company’s history or a full bio of the CEO. Personalized stories and visions have become more appealing, but of course you still need to include contact details and addresses.
  4. What kind of images should I use? Now this is where LinkedIn and Facebook differ. As LinkedIn is a professional site, your images must also pass professional standards. You horizontal banner photo is your big chance to let people view your logos, business offices, or your colleagues in action. Make it attention-grabbing and memorable.
  5. How do we promote our company page? If you have a blog or a company website you can add a LinkedIn “follow” button. You can also put the URL on business cards, email signatures and e-newsletters. If you have the budget, you can also use LinkedIn pay-per-click (CPC) and pay-per-1,000 impressions (CPM) ad campaigns.
  6. How do we measure the effectiveness of our company page? Just like Google Analytics, LinkedIn provides analytics for company pages. It can help you see who are viewing your page and what types of content they usually click on. Only your page administrator can view the statistics, mostly about your community of followers, its growth and the types of LinkedIn users.