You don’t need a grand slideshow presentation just to see the benefits of creating a company page on LinkedIn. It’s a hot spot for promoting your products and services, recruiting talent, and interacting with potential business partners. Its 225 million users (as of June 2013) that’s mostly composed of executives and position-holders make it a promising haven for endless possibilities.
Taking action to have the best possible user-adoption is key to the successful implementation of new technology. This calls for a solid understanding of people, their motivation and business processes.
Because we have experienced at first hand that any project, system or infrastructure can only deliver the expected benefits if the initiative is sufficiently supported by the organization, we invest a significant amount of our time with stakeholders within the organisation to create leverage.